```yaml
product: AlterLab
title: "Geolocation Targeting — Web Scraping Glossary | AlterLab"
comparison_context: "AlterLab is an alternative to Firecrawl, ScrapingBee, and Bright Data."
source_url: https://alterlab.io/glossary/geolocation-targeting
```

proxy

# Geolocation Targeting

Routing scraping requests through proxy IPs in a specific country or region to access geo-restricted content or localised pricing.

Geolocation targeting in web scraping means routing outbound requests through proxy IPs located in a specific country or region. Many websites serve different content based on the visitor's geographic location: localised pricing in the visitor's currency, country-specific product catalogues, region-locked media content, legal notices required in specific jurisdictions, or languages matching the visitor's locale.

To access geo-restricted content or capture localised data accurately, the scraper must appear to originate from the target region. This requires proxy IPs located in that region — ideally residential IPs from local ISPs for maximum authenticity. Datacenter IPs from a well-known cloud provider's region are less convincing because the IP WHOIS records identify them as cloud infrastructure rather than local consumer connections.

Use cases include: price monitoring across markets (capturing USD, EUR, GBP prices from the same product page), SERP monitoring by region (search results differ by country), content availability checking (media libraries differ by country), and regulatory compliance (capturing what content is shown in a specific jurisdiction). AlterLab supports country-code targeting via the `country_code` parameter on all residential and mobile proxy tiers.

### What is Geolocation Targeting?

Routing scraping requests through proxy IPs in a specific country or region to access geo-restricted content or localised pricing.

### How does AlterLab handle Geolocation Targeting?

Use cases include: price monitoring across markets (capturing USD, EUR, GBP prices from the same product page), SERP monitoring by region (search results differ by country), content availability checking (media libraries differ by country), and regulatory compliance (capturing what content is shown in a specific jurisdiction). AlterLab supports country-code targeting via the `country_code` parameter on all residential and mobile proxy tiers.

## Examples

```
# Scrape from multiple regions for price comparison
{
  "url": "https://example.com/product/123",
  "country_code": "GB"
}
```

## Related Terms

[Residential ProxyAn IP address assigned by an ISP to a real residential device, used to route scraping requests through genuine consumer IPs.](https://alterlab.io/glossary/residential-proxy)[Rotating ProxyA proxy configuration that automatically assigns a different IP address for each request or at a set interval to prevent IP-based rate limiting.](https://alterlab.io/glossary/rotating-proxy)[Proxy PoolA managed collection of proxy IP addresses used to distribute outbound requests across multiple origins and stay below per-IP rate limits.](https://alterlab.io/glossary/proxy-pool)[IP RotationThe practice of cycling through multiple IP addresses across requests so no single IP triggers rate limits or bans.](https://alterlab.io/glossary/ip-rotation)

## Extract Geolocation Targeting data from any website

AlterLab returns clean, structured data from any public URL — no scraper infrastructure needed. Start free, no credit card required.

[View API docs](https://alterlab.io/docs/api/rest)

[Back to Glossary](https://alterlab.io/glossary)