How does AlterLab help track competitor pricing page changes?

Send competitor pricing page URLs to the AlterLab API on a schedule. Each request returns the current structured content — plan names, prices, features, and CTA copy — as JSON. By comparing responses over time, you can detect pricing changes, new plan introductions, and promotional adjustments without manual monitoring.

Marketing

Marketing Data Extraction for Campaign Intelligence

Collect competitor ad creative, SEO ranking data, content performance signals, and market positioning intelligence from public web sources to inform marketing strategy and campaign optimisation.

Start Free — 5,000 requests View API Docs

Data Collection Challenges in Marketing

Competitor landing pages and ad creative are JavaScript-rendered and change frequently, requiring regular re-crawling with browser-level rendering.

SERP data — organic rankings, featured snippets, and knowledge panels — varies by search region, device type, and personalisation context.

Content performance signals (share counts, comment volumes, engagement metrics) are dynamically loaded and require JavaScript execution to capture.

Review and rating data across multiple platforms (app stores, review sites, directories) uses inconsistent schemas and update frequencies.

Campaign landing pages and promotional offers are time-sensitive, requiring monitoring pipelines that run at high frequency during campaign windows.

Common Use Cases

Competitor content monitoring — tracking changes to product pages, pricing, and messaging on competitor sites.

SEO rank tracking and SERP feature monitoring across target keyword sets and geographies.

Customer review aggregation from multiple public review platforms for brand reputation analysis.

Content gap analysis by extracting and comparing competitor content strategies across blog, landing page, and product copy.

Ad creative intelligence by collecting publicly visible display ad content from ad libraries and publisher pages.

Extracted Data Types

Page titles and meta descriptionsHeading structure and body copyProduct names and pricingReview scores and countPublication and update datesOutbound link structure

Quick Start

cURL

curl -X POST https://alterlab.io/api/v1/scrape \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "url": "https://www.competitor-example.com/pricing",
    "render": "smart",
    "extract": {
      "plan_names": "string[]",
      "prices": "string[]",
      "features": "string[]",
      "cta_text": "string"
    }
  }'

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Frequently Asked Questions

Compliance & Responsible Use

Marketing intelligence that collects publicly visible web content is generally permissible, but collecting ad creative, branded content, or copyrighted copy may implicate intellectual property rights. Privacy regulations apply if data collection intersects with personal data. Organizations should consult their legal team for specific use cases.

AlterLab is designed for accessing publicly available data. Always review the terms of service for any website you access, respect robots.txt directives, and ensure your use case complies with applicable laws in your jurisdiction.

Explore other industry guides

Browse all industry data extraction guides or explore use case guides for more specific technical workflows.

Your first scrape.
Sixty seconds.

$1 free balance. No credit card. No SDK.
Just a POST request.

terminal

curl -X POST https://api.alterlab.io/v1/scrape \

-H "X-API-Key: YOUR_KEY" \

-H "Content-Type: application/json" \

-d '{"url": "https://example.com", "formats": ["markdown"]}'

No credit card required · Up to 5,000 free scrapes · Balance never expire