Geolocation targeting in web scraping means routing outbound requests through proxy IPs located in a specific country or region. Many websites serve different content based on the visitor's geographic location: localised pricing in the visitor's currency, country-specific product catalogues, region-locked media content, legal notices required in specific jurisdictions, or languages matching the visitor's locale.
To access geo-restricted content or capture localised data accurately, the scraper must appear to originate from the target region. This requires proxy IPs located in that region — ideally residential IPs from local ISPs for maximum authenticity. Datacenter IPs from a well-known cloud provider's region are less convincing because the IP WHOIS records identify them as cloud infrastructure rather than local consumer connections.
Use cases include: price monitoring across markets (capturing USD, EUR, GBP prices from the same product page), SERP monitoring by region (search results differ by country), content availability checking (media libraries differ by country), and regulatory compliance (capturing what content is shown in a specific jurisdiction). AlterLab supports country-code targeting via the `country_code` parameter on all residential and mobile proxy tiers.